Apply on pulse points:
These areas, where the blood vessels are closest to the skin, emit more heat, which can help fragrance to emanate more robustly. Common pulse points include the wrists, throat, inside of the elbows, and behind the knees.
Spray from a distance:
Hold the perfume bottle roughly 6 inches away from your skin when spraying. This allows the perfume to disperse more evenly rather than leaving a concentrated area.
Avoid rubbing:
After applying the perfume, avoid rubbing your wrists together. This can break down the fragrance molecules and alter the scent.
Layering:
If you have matching scented lotions or body wash, layering these products can help the scent last longer and provide a more subtle, complex aroma.
Hair and clothing:
You can also lightly mist perfume onto your hair or clothing, as long as the fabric won't be damaged. Be careful with more delicate fabrics, as some perfumes can leave stains.
Remember that the strength of the perfume and the wearer's body chemistry can greatly affect the longevity and sillage (the trail of scent that lingers in the air when you pass by). It's often best to start with a subtle application and adjust as needed based on how the scent develops on your skin throughout the day.